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Between the bustle and the color of the Lower East Side, is Simple, a store where we’re serving Japanese/Pacific Island comfort food to create the love, warmth, and home that we think are so effortlessly associated with this cuisine. We’re inspired by the modesty and authenticity of home-cooking and Simple is where we’re translating that energy.

We’re highlighting base ingredients and modest recipes, giving them new life. Our freshly-tossed poke, our charming bento boxes, our colorful chilled beverages, among many of our standard or seasonal dishes, will prove to you that the simple does not equate to the unimaginative. Simple is where you will find that home is a place, but also a feeling.